The Rarely edit / Under $50

A small thing.
A better everyday.

Good design needn’t wait for a big occasion. Meet three makers bringing care and character to the little things.

Meet the makers
Hands putting pencils and a notebook into a small steel tin on a tidy wooden desk, an imagined everyday scene.
01 / A place for the little thingsOsaka, Japan · Est. 1969

Toyo

Small things deserve
a place of their own.

Toyo began in Osaka in 1969 with a simple manufacturing idea: form a useful steel box from a single sheet. The company’s pressed-steel construction gives an ordinary storage object a distinctive clarity.

That care matters just as much on a small scale. A few drawing supplies, a collection of keepsakes, the loose ends of a working day. There is quiet pleasure in giving them somewhere to belong.

Steel taking shape at Toyo.
Steel taking shape at Toyo.
02 / The barbershop, rememberedLong Island, New York · Est. 2013

The Holy Black

An old ritual.
A fresh beginning.

Stefan Vincent grew up with the barber tools passed down by his grandfather and great-uncle. In 2013, that interest became small batches of shaving goods, first made as gifts and then requested by other wet-shaving enthusiasts.

His brother Matt joined the work, and The Holy Black grew into a New York grooming business. Its character still comes from that personal beginning: a liking for familiar rituals and a desire to make them its own.

Matt and Stefan at The Holy Black headquarters on Long Island. Photo: Rarely.
Matt and Stefan at The Holy Black headquarters on Long Island. Photo: Rarely.
03 / A little color at lunchtimeIshikawa, Japan · Est. 1925

Takenaka

Make an ordinary
moment your own.

Takenaka’s story begins in the Yamanaka Onsen district of Kaga in 1925, among the region’s lacquerware traditions. Color and care have long been part of how the company approaches the everyday meal.

That point of view travels easily into lunch packed for work or a day out. A pleasing shape and a color you love can make a simple routine feel a little more personal.

Inside Takenaka’s workshop.
Inside Takenaka’s workshop.
Made by TakenakaA few of our favorites

Keep exploring / Under $50

No grand occasion.
Just a good find.

The rest of the collection, beyond the pieces featured above.

Maker notes & photography

The header is an AI-generated editorial scene inspired by this collection, not a photograph of a particular maker or location. Maker stories draw on the sources below; maker photography comes from the credited sites and product photographs from Rarely.

Icons: Streamline Core Line, used under CC BY 4.0.