Fitz Outfitters was founded by Joshua "Fitz" FitzPatrick, who repurposed retired climbing ropes into durable products instead of discarding them. Starting with D-ring belts, the brand now offers a range of items, including dog accessories, bracelets, and chalk bags, all made from retired ropes collected from climbers, gyms, and guide services. Fitz Outfitters emphasizes sustainability and community, valuing customers as part of a recycling ecosystem that gives new life to ropes with rich histories.