Urban Southern is led by husband-and-wife duo Daniel and Rachel Smucker, who have built their brand around handmade leather goods. Their work emphasizes craftsmanship, family, and community. Daniel, who grew up with six sisters, thrives in a women-driven business environment, while both founders prioritize fostering a strong, engaged community among their customers. Beyond the workshop, they cherish spending time outdoors with their children, reflecting their personal values of family and connection to nature.