Since its founding, theory11 has grown into a world-leading producer of premium playing cards, puzzles, games, and magic products, celebrated for its exceptional design and craftsmanship.

The company has created over 160 unique products, collaborating with iconic brands and creators such as Disney, Marvel, Harry Potter, The Beatles, Lord of the Rings, Stranger Things, Jean-Michel Basquiat, Keith Haring, Jimmy Fallon, Neil Patrick Harris, Saturday Night Live, and The Academy Awards.