In2green

In2Green is a pioneer in sustainable luxury home textiles, known for its design-forward throw blankets and accessories made from recycled materials. Founded in 2006 by Lori Slater and Stefanie Zeldin, the company introduced the concept of eco-luxury—combining modern aesthetics with environmentally responsible craftsmanship. All products are made in small batches in the USA, ensuring both quality and uniqueness.

The brand serves both trade and direct-to-consumer markets. Trade clients value In2Green’s ability to deliver custom, high-design pieces quickly using sustainable materials, while consumers are drawn to its distinctive designs that reflect their personal style or “tribe” (modern, coastal, equestrian, etc.).

In 2023, the founders sold the company to Jehann Biggs, maintaining In2Green’s status as a woman-founded and woman-owned business. Under her leadership, the brand continues its mission of creating “Statement Blankets” — sustainable, luxurious pieces that express individuality and design excellence.